We'll optimize your most important pages for conversion. So you can hit your lead gen targets. And move the needle quarter after quarter.
The goal? To replace trial and error with testing and learning.
So you can use those learnings to convert more high-quality leads.
As a growth-focused B2B SaaS marketer eager to drive business results, you’re on the hook for ramping up pipeline.
But you’re up against some challenges:
Your cost per lead is too highTraffic costs are soaring. Every page that isn't optimized for conversions pushes costs higher.
Your team is strong.
But can anyone boost conversions?Your team can test changes, but not the kind of strategic improvements that reliably lift leads.
There's no real structure in placeIdeas are random. Results are mixed. And you’re not learning fast enough to improve performance quarter after quarter.
At the end of the day, it’s all about conversions that drive sales.
To get those conversions, you need the best online salesperson there is:
a conversion-optimized page telling buyers what they need to hear.
So you can achieve results like our clients':
Let’s start squeezing more leads out of your conversion critical pages.
B2B SaaS expertiseYou’ll be working with experts who know how to sell tech products to both technical and non-technical buyers. So you can convert even the most skeptical ICPs.
Results you can measureYou’ll be doing marketing that means business. We’re relentlessly focused on generating high-quality leads, not turning product pages into art projects.
Conversion optimization expertiseWhen it’s all we do, we know what we’re doing. You’ll be taking advantage of our below-the-iceberg knowledge and frameworks.
Iteration and learningYou’ll gain clarity into what’s working and what isn’t. So you’re no longer guessing and can apply your learnings to stack wins across other marketing efforts.
Focus on high impactWe’ll help you identify where you can run the most impactful experiments. So you get the biggest possible returns in the shortest possible time.
Reports and executive summaries Get detailed reports and slide decks you can use internally. So you can present your progress confidently, without adding more to your to-do list.
“We wanted to take big swings on our homepage and landing pages. But to do that, we needed a fresh set of objective eyes. That’s when we hired Andrew.
As soon as we started working with him, we were impressed by his level of research, attention to detail, and ability to develop a solid hypothesis.
Together, we launched tests that helped us uncover key learnings, which we’re now using to improve the conversion rates on our most important pages.
In fact, our second A/B test with Andrew resulted in a 19.64% lift in MQLs from our website. ”
When you’re guessing, you’re in the dark about why something didn’t work. So you end up going in circles.
But with a sound hypothesis, even when you fail, you learn. Because now you’re one step closer to winning.
At Tested we win, or we learn what we need to win. And it all starts with strategy.
We start with a deep dive to understand your product, audience, and page performance.
By the end of our analysis, you’ll know your untapped potential. And you’ll have a solid hypothesis to convert more visitors into high-quality leads.
This is where you’ll see our hypothesis fleshed out as a page. You’ll get:
After a light revision process, your landing page goes to design. And that’s when the excitement begins — because we’re ready to start testing.
The testing phase may look different depending on your traffic volume, business strategy, campaign goals and budget. But these are our most common tests:
And you won’t be distilling the results all by yourself. We’ll be right there with you analyzing the data so we can learn what to optimize next.
Imagine the Director of Sales beating down the CEO’s door for more BDRs. ’Cause they can’t keep up with all those high-quality leads you’re spinning up.
Get statistically meaningful lifts for the conversions that matter most: demos, sales calls, quote requests, and trial signups.
Watch the sales team become your biggest fan as you keep sending them leads who are pre-sold on your product.
Generate high-quality leads that turn into lucrative sales opportunities — namely, high-LTV, low-churn customer profiles.
Align your KPIs with those your execs use to measure success. So everyone understands you’re all working toward the same goal.
Lower the cost-per-lead as your optimized pages make the most of your traffic, driving more leads and demos.
Prove the ROI of your effortswith meaningful reports, so it’s undeniable your efforts are directly contributing to marketing qualified leads.
“Our writers are very technical and were having trouble speaking to executive decision-makers. We needed someone who could upscale the copy and deliver results without a lot of hand-holding.”
“If it weren’t for Andrew, we’d still be struggling with copy and our sales team would be shuffling through low-quality leads. Now we’ve got a tactical approach to our messaging and a huge influx of high-quality opportunities.”
“In Andrew’s first test, sales-accepted leads grew 43% in the winning variation. And in his second iteration, they grew another 41%. Our pipeline has skyrocketed and everyone is massively impressed.”
With almost a decade of experience in tech marketing, he’s helped dozens of B2B SaaS brands boost their conversion rates through CRO and copywriting.
He’s not the type of founder who sits somewhere in the background. He’ll be your main point of contact — driving, validating, and scrutinizing every single deliverable.
Amy is a paid search expert with 20 years of experience and the founder of Paid Search Magic.
At the Tested Agency, she serves as an SEM consultant, crafting optimization strategies to boost campaign performance.
Vesna has a knack for making even the most technical products come to life with messaging that resonates.
At Tested, she crafts bold copy using voice-of-customer insights and tested conversion principles.
Rachel James is our project manager who makes sure everyone’s on the same page and stays on track.
She helps us with admin so we can stay focused on helping you boost your conversions.
Markets, products, and buyers evolve. That means your website and landing pages are never 100% done.
The Tested Framework pays attention to signals and uses purposeful iteration to keep you ahead of the curve.
So your website and landing pages stay in lockstep with your buyers, attracting and converting high-quality leads.
Make decisions based on insight, not impulse
Stack your wins and compound your gains
Destroy the conversion killers keeping CAC high
Let’s start with your most important page. Because those leads aren’t gonna convert themselves.
“Andrew’s second project drove over half-a-million dollars in customer lifetime value for our organization in just a single quarter.
And while it would be easy to say that results are all that matter and leave it at that, I think the real benefit of working with Andrew is in the generosity that he brings to his process and work.”
You’ll get the most value working with us if:
Your ARR is $25 million+. But if you haven’t hit that, you’ve got plenty of traffic for us to work with. (And a decent budget for optimization.)
You’re not precious about your current copy. Because beating the control is key to smashing your conversion goals (and beating your competitors).
You’re getting valuable traffic to at least one web page. And you know you could be doing more to increase the volume and quality of your conversions.
You’re ready to ditch the guesswork. You’re open to testing and adjusting your hypothesis. Because you want data, not opinions, to drive your strategy
You’re getting at least 300 conversions per month through your website or landing pages. And you’re hungry for more.
You’re a B2B SaaS — and you know copying competitors or following the latest trends won’t help you hit the conversion targets you’re aiming for.
The beauty of testing the right things the right way for the right reasons is you get to do more of it.
More tests --> more insight
More insight --> more wins
More wins --> more qualified leads
More leads --> more revenue
More revenue --> more budget
More budget ...
The point? Become the most profitable marketer to ever step foot in the company.
